Felix
Ivanovic
hey, i'm felix!
I turn messy ideas into functional prototypes and intuitive interfaces that solve real-world problems.
san francisco based product designer.
Select
Work
Jeopardy! / TV
Modernizing the Classic Game Show Loop for a New Generation
Introducing robust social features and a frictionless onboarding experience to drive long-term player retention.
Game Design
Vibe Coding
UX Research
Ticket to Ride / Mobile
Optimizing Mobile Checkout Flows for Maximum Conversion
A rapid redesign of the purchasing experience for the TV board game companion app, focused on reducing friction.
UI Design
Mobile UX
Prototyping
Jeopardy! / Web
Automating Content Workflows with a Custom Internal CMS
Transforming thousands of lines of raw JSON data into an intuitive search and edit suite for the content operations team.
Internal Tools
Vibe Coding
Web Design
20 Questions / TV
Scaling AI-Driven Conversational Gaming on the Big Screen
Leading the end-to-end design and illustration process to bring a whiteboard concept to a live Roku TV experience.
Product Strategy
AI Integration
UI Design
Off the
Grid
I spent most of my life in London before packing up for San Francisco in late 2024. I’ve been figuring out the Bay Area hills while rewarding myself with delicious bites along the way.
Professionally, I’ve spent the last four years helping teams turn messy, complex ideas into polished digital experiences. I’m a fan of the "whiteboard-to-reality" pipeline and all the chaos that it entails.
When I’m off the clock, you can usually find me at the climbing gym, singing karaoke, playing video games, or cuddling with my cat.
© 2026 Felix Ivanovic